As Head of Design in small and bigger companies, I developed a wide experience of collections creation. I master the processes at every stage of the product development, from brand strategy & positioning to product development.
I am a very creative person but also with a strong commercial vision.
Expertise
to accompany your brand
all through the design process or at any stage of its development : brand strategy, trends, outsourcing, range plans, design, technical files, pattern cutting, product development & styling.
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Brand strategy & Positioning
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Brand DNA
Positioning
Define strong guidelines for the brand identity and image
Market positioning, Customer profile definition
Trends & Direction
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Analysis
Trend forecasts & analyses according to the brand identity
Stories
Creating mood boards and colour range
Outsourcing
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Factories
Screening suppliers
Materials & Supplies
Selecting fabrics, materials, trims and supplies
Definition of standards for the brand
Collection range plans
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Structure
Sales
Overview definition of category of products, materials, colours and prices
Analyse previous season's best and worst sellers
Design
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Creation
Graphic Design
Sketches by hand, in pencil or colored marker
Pattern, print or embroidery creation
Technical files
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Flats
Technical drawing in Illustrator
Stylesheets
Technical file detailing the product construction and details
Pattern cutting
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Apparel
Pattern cutting and size chart development
Product development
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Samples
Follow-up of fittings and prototype
Styling
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Photoshoots
Visual merchandising
Fashion shows
Creation of guidelines and outfits for Look books & Campaigns
Definition of the main guidelines for stores or web outfits
Casting, styling, fitting